Remembering what was said before the next call
Agency selling is a long sequence of short conversations, and the thing that loses a deal is arriving at the fourth one without the first three. Leads carry their source, notes carry what was actually discussed, and reminders make the follow-up a scheduled event rather than a good intention. Commission at the other end is calculated against a percentage, fixed or tiered plan as the invoice posts, which is what stops month end becoming a negotiation.
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